Digital Marketing Training
Employment Training Schedule
1. Overview of Digital Marketing
- What is Digital Marketing?
- What is the importance of Digital Marketing?
- How Digital Marketing generate Leads?
- Difference between SEO, SEM, SMO, PPC.
- Internet Marketing or Online Marketing
- Traditional Marketing v/s Digital Marketing.
- Why Go for Digital Marketing?
2. SEO -ON Page Optimization
- Title Optimization
- Meta Tag Optimization
- Important HTML Tags
- Heading Tags (H1, H2 and so on)
- Canonical Tags, Favicon, Redirection, htaccess File?
- Alexa Setup?
- Keyword Optimization and synonyms
- Link Optimization
- Image Optimization
- Creation of HTML and XML Sitemaps
- Robots.txt creation and implementation
- W3C validation
- Creating Review Extensions
- Creating Knowledge Graph
3. SEO -OFF Page Optimization
- Directory Submission
- Article writing and Submissions
- Blog writing and submissions
- Writing Blog and forum comments
- Press Release Submissions
- Classified Postings
- Guest Posting
- Blog Commenting
- Link Wheel Creation
- PDF & PPT Submissions
- PBN Submissions
- Link Exchange: One Way & Reciprocal
- Video Submissions
- Question & Answers Communities
- Social Bookmarking Submissions
4. Content Optimization
- Creating Unique & Fresh Content
- Placing Keywords in Content
- Event Based Content Marketing
- Content Creation Techniques
- Understanding Google, Twitter, Facebook and Yahoo Trends to write content.
- Why not create Spin Content?
- Writing Social Media Optimized Content.
- Ohter Content Marketing Strategies.
- Content Marketing Tools
- Grammer and Punctuation Checker Tools
- Copy Content Checker Tools
5. PPC Optimization
- Understanding Adwords
- Account Creation and Campaign Set up for Google Adwords
- Campaign Management
- Search, Display, Video, Shopping Networks
- Creating Compelling Ads
- Keyword Researches and Keyword Types
- Monitoring Traffic, Clicks, Impressions and CTR.
- Billing and Cost.
- Optimizing Landing Pages
- Creating Ad extensions
- MCC Account Creation and Understanding MCC
- Yahoo and Bing Advertising
6. Video Based Marketing
- Understanding YouTube Marketing
- Free & Paid Video Marketing
- Different Video Formats in Adwords
- Targetting Video Ads
- Creating Video base Ads
- Creating Display Ads
- Rich Media and Mobile Ads
- Pop up ads
- Video and Image Ads
- Free Video Submissions
- Creating Video Channels
- Uploading & Downloading Videos
- Earning Money with Videos
- Tools to Create Videos
- Making Profile / Pages / Groups on Facebook
- Facebook widgets & social Plugins
- Facebook Ads Promotions
- Twitter Promotions
- Twitter Ads
- Twitter Widgets
- Linkedin Ads
- Youtube Promotions
- Making Channel on youtube& uploading Videos
- Creating subscribers &Genrating Likes & views
- Social Bookmarking: Reddit, Delicous, Furl, Stumbleuponetc
- Making RSS Feed & distributing
- Using Pinterest for Image Promotions?
- Using Flikr & Picassa for Image Promotions?
8. Word Press & Blogging
- What are the Blogs Network
- Making Blog via Blog spot
- Making Blog via WordPress
- Adding Posts, Pages, Images to WordPress
- Understanding Different WP Plugins
- Menus Creation in WordPress
- SEO For WordPress
- Managing Users in WordPress
- Free Vs Paid Blogs
- Custom InstallatonWordpress
- Making Pages, Post, Categories & Tags
- Applying Templates on Blogs
- Guest Blogging
- Using Plugins
- Applying SEO on Blogsn
- Linking Web Master To Blog
- Linking Analytics To Blog
- Linking Adsense To Blog
- Earning Via Affilate Programs
9. Webmaster Tools
- Google Search Console
- Bing Webmaster Tools
- Alexa Tool Bar
- Google Adword Keyword Tool
- Google Trends Tool
- Moz Tools
- DA/PA Checker Tools
- Broken Link Tools
- Link Analyzer Tools
- Backlink Generator Tools
- Roboform Tool
- Plagriasm Checker Tools
10. Advance Google Analytics
- Overview of Google Analytics
- Installing Tracking Code
- Setting up Account Properties
- Understanding Dashboard, Reports, Graphs and Tables
- Analyzing Audience Behavior
- Real Time Analysis
- Google Tag Manager
- Managing users in Google Analytics
- Creating Goals, Funnels and Conversions in Google Analytics
11. Google Places and Geo Targeting
- Setting Up Google Places
- Setting up Bing Places
- Geo Targeting
- Verification in Google and Bing Places
- Optimizing Google and Bing Place listings
- Setting Mark -up Location in Google Maps.
- Editing your Google Places.
- Uploading Photographs in Google Business listings.
- Creating Reviews in Google Places
12. Ecommerce Marketing
- What is e-commerce?
- How to create different e-commerce platforms?
- Understanding Opencart and creating ecommerce website
- Understanding different checkouts i.e. Paypal, Google Checkout.
- Adding shopping cart to your website
13. Email Marketing
- What is e-mail marketing?
- Creating Email Campaign
- Creating Email Lists
- Software for Email Marketing
- Understanding Webmail, Horde,Roundcube, Squirll mail
- Email Outlook Configuration
- News letter Promotions
- Creating Targeted Email Lists
- Writing Email Formats
- Sending Multiple Emails at once
- MailChimp Email Marketing Tool
14. SMS Marketing
- Sending Multiple SMS
- Creating Groups in SMS Interface
- Targetting Groups using SMS Interface
- Creating List
- SMS API Integration
- Schdueling SMS.
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