Course Description
Customized Tracks for Sharper Outcomes
Executive Track
Learn DM basics, campaign execution, and hands-on tools for knowledge.
Management Track
Learn how to build, run, and optimize digital marketing campaigns.
Leadership Track
Plan, budget, and optimize digital marketing campaigns in a simulated landscape.
Program Overview
Key Highlights
- Certifications from MICA and Facebook
- 15 Case Studies and Live Projects
- MICA Alumni Status
- Video Library with 50+ Tools
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Mock Interviews by Hiring Managers
- No Cost EMI Option
Top Skills You Will learn
SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
Job Opportunities
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media, and Content Manager
Who Is This Program For?
Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
Minimum Eligibility
Bachelor's or Equivalent Degree
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases, and projects
Digital Marketing Platforms and Tools
- Facebook Ads
- Google Ads
- STUKNET
- UNMETRIC
- Google Analytics
- WordPress
- MailChimp
Specialization
You can choose one or more specializations, based on your interest.
Branding
Social Media and Content Marketing
Marketing Analytics
Marketing Communications-PR
Industry Projects and Case Studies
Learn through real-life industry projects sponsored by top companies across industries
Run live marketing campaigns
Leverage Proof-of-Work during interviews
Get mentored by industry experts